The Studio as a Product
Tel Aviv, Israel · Operating since 2019
Rebuilding a design practice as a repeatable system rather than a talent.
The studio kept selling hours and running out of them. We rewrote the offer as three defined products with fixed scopes, and the calendar stopped being the bottleneck.
From hours to products
Every recurring request over two years was mapped, then collapsed into three packages with a written definition of done.
main sequence — 4:3
main sequence — sketch
one long image, then one drawing. never two drawings in a row.
if it cannot be repeated, it cannot be sold twice.
Plan · diagram
The operating diagram of the practice.
Process · gallery
Reflection
Creative work resists systems until the system is the thing that protects the creative work.